Monday, November 14, 2011

Salient Re-brand

Here are some of the internal documents I created for the Salient re-brand. I was focused on making it fun and irreverent with found objects and torn paper in the backgrounds to break up the hard edge of most digital design.

I realized we were free to float the masthead around on the page because we had our own dedicated magazine racks around town and so were not hiding behind other magazines in newsagents' shelves.

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